May 1st, 2009
Las Vegas Urban League Unveils Community Outreach Initiative
Strategy connects non-profit organization’s programs to community
Las Vegas Urban League Unveils Community Outreach Initiative
Strategy connects non-profit organization’s programs to community
Las Vegas, NV (May 1, 2009) – The Las Vegas Urban League (LVCCUL) today unveiled a new, multi-layered outreach initiative. The effort is designed to educate and create awareness of the programs offered to serve children, senior citizens and families in need.
With the unemployment rate in Nevada now above double digits, many more people are expected to rely on social services such as those offered by LVCCUL.
"We have evolved into an organization that connects closely with the community in difficult economic times,” said Steven J. Brooks II, LVCCUL chairman. “Our outreach initiative reflects who we are, the diversity of people we serve and how our programs benefit the community.”
The centerpiece of the outreach initiative is an outdoor billboard campaign that was designed by Crear Creative Group. It consists of three billboards that will be used to promote key programs. Each billboard includes images of youth, women and seniors – representing the LVCCUL’s connection to the community it serves. In addition:
- An A-frame campaign has been launched.
- The organization has plans for a new website, including more description about programs available.
- Cox Communications has donated $75,000 worth of air time and has agreed to help LVCCUL produce Public Service Announcements.
About the Las Vegas Urban League The Las Vegas Urban League (LVCCUL) is an affiliate of the National Urban League, which was founded in 1910. The LVCCUL was established in 2004 and is the largest community action agency in Nevada. Its mission is to empower communities and ensure equal opportunity for low-income citizens. This mission is achieved through the delivery of social services and economic assistance to individuals and families seeking to attain self-sufficiency. The agency is funded, in part, by the Nevada Department of Health and Human Services. For more information, please visit